>Husqvarna has done it all. Road racing? Check. Trials? Check. Speedway? Check. When you’re the world’s oldest
continuous maker of motorcycles, you have
history. For 2017, that includes making a full
line of minis. Husqvarna now finds itself with
a full line that includes a 50, a 65, an 85 and
a big wheel. This isn’t a sideshow, either, as
it was briefly in the 2000s when Husqvarna
brought in a handful of Italian 50s. By the end
of this year the numbers will probably show
that Husqvarna is number two in market share
when it comes to competition minis.
It was easy to see it coming, of course. When
KTM acquired Husqvarna three years ago,
all the manufacturing was moved to Austria.
Most of the Husqvarna product became very
similar to KTM product. It isn’t fair to say that
Huskys are rebadged KTMs, though. They
have a different look and a different feel, not to
mention different dealers and a different image.
Don’t discount that last factor. Brand identity
is a big deal here. Remember, we’re talking
about bikes for kids. Here’s a look at the Husky
mini line for 2017 and a few ideas on how to
broaden the appeal of each bike.
A brief overview of Husqvarna’s
newfound interest in mini racing