>It came from the brain buckets of two Hollywood stuntmen—Kenny Alexander and Jimmy Roberts. They longed for a dirt bike event with a flavor
that would turn it into a spiritual event, a gathering of
souls who had some weird racing DNA etched into
their emotional makeup. Their vision was dirt bike racing mated to a social scene where racing was more
than getting points—or money. It was a quest for what
made them embrace a world of roost, heroes, camaraderie and passion. Events branded into their genetics
were Hopetown, Westlake, the Catalina GP and B to V.
A Day in the Dirt started in 1998. Hollywood stunt-
men bellied up to the bar. Top racers from all facets
of the sport bought seats to the show. And, the jour-
neymen dirt bikers who simply longed for a glimpse of
the famous straddled their steeds to race on the same
GP circuit as McGrath, Jeff Ward, Ricky Johnson,
J.N. Roberts, Mike Bell, Broc Glover, Mike Kiedrowski
and John Hateley. The event exploded. It became a
rock festival gone viral, instantly morphing from
a backyard get-together into a social event
whose Thanksgiving time frame had thou-
sands planning their dirt bike calendar
around the middle of November.
Jeff Emig, a Husqvarna ambassador looks
like he can still fit into his leathers from
back in the ‘90s. He was one of the fast
guys at Day in the Dirt.